You may say you "don't read magazines," but how about supporting the journalists, photographers and graphic designers who are slaving away under ever-deteriorating conditions to bring you all the news and information you require to function every day? You can click on the online ads all you like, but the best way to keep the publishing industry afloat is by bulking up its subscription base. So buy a magazine subscription for someone. Better yet, support your own industry and buy a design magazine subscription for someone in your posse.